How we helped an Ecommerce Supertore increase revenue by 12% YOY in less than 30 days
This e-commerce superstore sought to improve the effectiveness of its ad campaigns. The challenge was identifying and marketing to its diverse set of audiences. In the absence of reliable user and revenue data, we assisted in identifying new customer segments for efficient marketing campaigns.
Marketing Strategy, Omnichannel, Search Engine Optimization
Paid Search, Google Shopping, Email
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Project Overview
This e-commerce superstore focused around products for kids, toys, and educational products. The product SKU's on the website surpassed 10K+ and the company found it difficult to remain profitable with their current ad structure. The internal ecommerce team had two specific targets for the year that included:
- Increase ROAS within digital ad campaigns
- Gain incremental revenue for new customers without compromising profit margin
*Client name redacted to honor NDA with client
Execution
Immediately after performing an extensive competitive analysis of the market, Astra Digital identified several areas for improvement. Since the organization operated in a very saturated and competitive industry (competing with the likes of (Target, Amazon, WalMart, and other marketplaces) their marketing strategy needed to focus on efficiency of ad spend.
The first three key areas that Astra Digital started with included:
- Implement and leverage Google Shopping ads
- Identify core audiences and their ideal customer journey
- Create dedicated landing pages and ad campaigns for each customer profile
After two months of conversion analysis, audience compilation, and user experience testing the team was ready to share the results of the most recent campaigns.
Results
After two months, Astra Digital's new campaigns started to bear fruit. The ecommerce store witnessed a 12% increase in revenue when comparing the same month to prior year
Additional superlatives of website performance included:
- 17% increase in the average LTV of customers
- Added $34 to the average order value of each customer coming to the store
- Lifts in CTR, Impression share, and ROAS from Google Ads
The client finished their first year anniversary with the Astra Digital with an additional 1.7 million in revenue when compared to the year before working with us.
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